“What’s in your shop?” campaign for new DROs

AR-New-DRO-Poster-webLast month, all registered ACU-RITE distributors should have received a 4-color poster showcasing the new ACU-RITE digital readouts as unveiled in the introductory “What’s in your shop?” marketing campaign. At the same time, this campaign is being released in full-page magazine ads throughout the U.S.

This new line of three innovative ACU-RITE DROs boasts exciting new software features and robust hardware which promise to make a difference for milling, turning, grinding and boring applications, and results in the most complete DRO line in the industry. The three model numbers are DRO100, DRO203, and DRO300.

HEIDENHAIN staff is hard at work to promote these ACU-RITE-brand DROs, with early paid full-page ad placements in CNC West magazine in March, as well both ad and editorial in the Manufacturing News magazine in the same month. More placements in those magazines, as well as possible web banners and other promotions are in the plan throughout the year, including around the time of the IMTS show in September. Keep your eye out for these and please share the news with your customers.


Please contact your area sales manager for more information.